5 Top KPI Measures For Freelancers That Can Help You Track Marketing, Sales and Customer Experience
If you are hiring a freelancer to help you acquire more leads, drive more email sign-ups, or push sales, you need to track performance. This is to determine whether hiring freelancers is working for your company. It will be difficult to tell the value of freelancers in Dubai if you are not tracking their performance. Every successful digital marketing starts with setting goals and key performance indicators (KPIs). What would you like to get at the end of the campaign or project? KPIs refer to quantifiable measures that you can use to gauge the achievements as per pre-set goals and objectives. KPIs take into account your entire website’s data over time to define your business success metrics.
Before you begin measuring your performance, you must create smart goals that align with your business objectives. Defining your goals helps you get a clearer picture of the things you would like to achieve and the timeline. Different companies can have dissimilar KPIs depending on their needs. In this article, we bring some of the most useful KPIs for freelancers that you can use to track and tweak the performance of their work.
Top KPIs Measures To Help Quantify Performance Of Your Team Based On Different Goals
Marketing KPIs
If you are hiring a freelancer to help you market products, you can use marketing KPIs to measure the benefits based on essential goals like generating qualified leads. The marketing KPIs can help you gauge how freelancers help you increase awareness, enhance trust, and improve the subscription rate. They are further explained below:
1. Conversion Rate
The purpose of hiring freelancers is to help businesses increase their rate of conversions. Conversion is not all about sales. Signing up to your newsletter, contributing to a cause, and downloading an e-book can be translated as a conversion. In content marketing, the conversion is the number of visitors who find your content engaging and helpful enough to sign up for something or become paying customers. You should track the conversion rate by content type to determine the area that is performing better. It is also necessary to analyze why some of your traffic does not convert.
2. Qualified Leads
Although a high number of website visitors means there is something you are doing well, it is not a measure of success on its own. You need to tell the actual number of visitors who are buying from your website. Those who purchase are the qualified leads as they meet the qualification you have set. You may have to invest in customer relationship management software to get the number of qualified leads. Traditionally, people would track the URL on the “Thank You” page, but that is only effective in managing the total number of leads.
Sales KPIs
This KPI measure is necessary for helping you determine whether the website is doing well in helping you achieve your sales goals.
3. Sales Conversion Rate
If all your sales happen on your website, you can use tools like Google Analytics to the underlying data behind every purchase. The analytic tools help you gather a variety of data on your sales conversion rate, including the number of transactions, total revenue, and the number of items purchased. You can use the data to find the most important sources of traffic in terms of the quality and quantity of their spending. The sales data can help you improve your marketing strategies by optimizing them based on success metrics.
4. Time Before Purchase
Most businesses do not usually measure how long it took a customer to convert. A customer visiting your site several times before finally buying does not necessarily mean trouble. It means that the customer needed more time familiarizing your company, among other reasons. The problem is when the customers cannot get the information they need to help them close the deal quickly. Your website should be optimized to help people find and purchase their suitable products as soon as possible. Some of the advanced analytics tools can help you gather more customer behaviors by offering you the visits customers make to purchase.
Design KPIs
You can use your website KPIs to determine the value and effectiveness of your freelance web designers in Dubai. They are useful in measuring customer experience. Your desktop and mobile version should offer the best experience irrespective of the point and device of contact. All your design metrics, including page load time, navigation should work towards improving customer satisfaction.
5. Customer Satisfaction
Tracking customer satisfaction is highly subjective and requires a hard metric to track, but it offers greater value. You can use tools like surveys and customer reviews to measure experience and satisfaction. You can gather a lot of data that can help you identify problems and make adjustments.
Conclusion
It is pointless to hire a freelancer if you do have measures of tracking their effectiveness. The best freelancers in Dubai work with data and can help you track your project’s progress based on your goals. It further helps you determine the areas that need improvement to help you get the best returns from your freelancing team.
Related Posts:
Helpful Tips On How To Set And Use Milestones For Freelancers
The Corona pandemic has changed the business world as we knew it before 2020. Businesses have to adapt to the new changes brought about by the COVID-19, such as maintaining social distance and working remotely. Remote workers have seen more jobs as companies start to...
8 Benefits Of Hiring a Freelance Project Manager
Running a business on your own can be hectic and exhausting. You are not going to give your customers the best when you are dealing with sales, management, customer care, and administrative work at the same time. Hiring freelancers in Dubai is an effective strategy...
How to Offer Constructive Criticism to a Freelancer Without Hurting Them
Sometimes when you hire a freelancer in Dubai, the quality of the work submitted might not be at par with your requirements. The next step would be to give your feedback as you decide on the next course of action to undertake. It is much easier when you have a direct...
5 Reasons to Cultivate a Long-Lasting Relationship with your Freelancers
The improvements made in the gig economy has seen an increase in the number of freelancers in Dubai. The onset of the Covid-19 pandemic has also made it possible for millions of people to embrace remote working, regardless of the field they are in. Company executives...
The post 5 Top KPI Measures For Freelancers That Can Help You Track Marketing, Sales and Customer Experience appeared first on Bawabba Blog.
from Bawabba Blog https://blog.bawabba.com/freelancers/5-top-kpi-measures-for-freelancers-that-can-help-you-track-marketing-sales-and-customer-experience/
No comments:
Post a Comment