Sunday, May 31, 2020

5 Tips A Graphic Designer Can Adopt To Design A user-Friendly Mobile Application

5 Tips A Graphic Designer Can Adopt To Design A user-Friendly Mobile Application

Mobile applications seek to address complexities in banking, education, entertainment among other sectors by providing instant time-saving solutions. This activity executing tools embedded in portable devices offer real-time solutions at any point and negligible cost. The effectiveness of mobile applications is a product of two factors: user interface(UI) and user experience(UX). UI is the interactive part of the application, and UX is the general satisfaction the application gives to the user. A designer should consider the two must in designing a mobile application. Below are five tips a freelance graphic designer in Dubai can follow to design an app that meets these criteria.

1.Understand the task

The mobile app task involves planning, developing, and marketing the application. In planning, the developer chooses the right app to create after considering the purpose of the intended app, whether the app will stand out, the ease of duplication, target market size, and the expected price of the app. Unlike web applications, graphic designing requires more expertise despite the striking similarities in usability and interface. 

The App development market is competitive and crowded; the developer should, in response, figure out what clicks with a clearly defined target market. The app must provide a return on investment; this calls for proper sourcing and management of funds. The choice of technology and operating system is a factor to consider due to their implications on cost, performance, and user experience. App security from malware and distribution control sums up the challenges involved in the app development task.

2. Make Functionality simple

The mobile app exists to fulfill a specific user need. The app functionality must, therefore, be simple and focus given to the user by designing a descriptive menu easy to access and maneuver through. Adding onboarding tools help users understand the features and benefits of the app. The design of the app must fit into the device and allow space for other applications. Additional features should only be for enhancing customer satisfaction, and functions added only to address a specific challenge or fill an existing gap. To simplify the navigation process, a freelance graphic designer in Dubai can create tabbed menus strategically placed for ease of access. Personalization to enhance user experience can be part of the onboarding process where users can identify topics of interest, which, in return, tailor the content for the user. The designer should make the functionality user-focused and straightforward by ensuring that every future and functionality is strictly for enhancing user experience and satisfaction.

3. Make User The Priority

The best way to achieve optimum user experience is by dedicating expertise to user satisfaction. Factors considered in optimizing user satisfaction vary depending on intended users of a particular app. Different people have different tastes and preferences based on age, education level, religion, gender, and region. The likes and preferences determine functionality and navigation. Onboarding tools can be incorporated to share the functions of the application to the user in a simplified manner. The app should have fast load time, sorting options, and feedback mechanisms for maximum user satisfaction. 

4.  Go Easy on the Images

Images are communicative tools and play a key role in attracting potential users. However, misuse or overuse can damage the reputation of the designer. When used, the graphic should be exciting, engaging, fun, and, most importantly, the picture should marry the app goals without killing users’ focus on the content. In conclusion, images should be used only where they are necessary and for enforcing the message and give the user the right impression

5.  Be a Member of a Community

Technology is ever-changing; the graphic designer, therefore, needs to be up to speed with the happenings in the industry. The designer will stay informed if they are a member of a graphic designers’ community. Here, designers can share ideas on new in-app designs and latest trends. In the group, members get to share opportunities, challenges, and learn from each other’s triumphs and mistakes. Community members can go to an extend of partnering in a mobile app designing,  thus enjoying the benefits of specialized skills and cost-sharing.

Conclusion

Mobile devices have become part of human lives providing solutions to numerous challenges humanity has faced in history. The quality of solutions offered by mobile devices is a product of applications installed in the machines. The usability of the application is determined by the reception the app gets from the users. The above tips will prove to be a practical guide to a freelance graphic designer in Dubai on how to design an application that is effective and user friendly. Adopting this methodology will be the surest way to develop a mobile app which overcomes all the odds in the market to become marketable and offer a return on investment.

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6 Steps That Will Help Graphic Designers Land Their First UI/UX Job

6 Steps That Will Help Graphic Designers Land Their First UI/UX Job

Making a career change from graphics to UI/UX design is turning out to be a highly rewarding move for freelance graphic designers in Dubai. An increased number of graphic designers and the declining print jobs are the main reasons why freelancers are changing their careers. Furthermore, the UI/UX designs are no longer the technology of tomorrow. Their demand has been increasing as more businesses adopt apps as others focus on the need for good web design. If you have been struggling to get graphic design jobs lately, you can significantly benefit by making a switch to UI/UX designs.

As a UX designer, you will have to research customer experiences through product reviews and interviews. Research is a critical part of every UX design, as you will have to keep looking for data that will help in product changes and improvements. You may also have to take your time to draft a strategy that will help in data implementation. UX designing is broad, and you can opt to specialize in one area, such as research or architectural design. In this article, we highlight the steps that you need to land your UI/UX job.

6 Steps to help you get your first UI/UX job

1. Keep improving your UX design skills

You should never start looking for a UX design job without working on your skills. UX design has many fields that you must explore to help you find the area of your choice. In your new profession, you can choose to be an interaction designer, motion designer, UI designer, or product designer. You may also focus on research and design, but you need to know their similarities and differences to make a better career choice. Once you find your favorite niche, you should learn everything you need to know for a successful UX designing career. You will increase your chances of getting high paying jobs if you keep learning and improving your skills. The following materials can help you improve your UX design skills:

2. Learn to use a prototyping tool

A prototyping tool comes in handy in helping you turn your ideas into interactive, visual prototypes. Before you begin your job search, at least have a mastery of one prototyping tool. UX designers use prototyping tools to help verify some useful theories and principles they learn from online courses and books. The tools will help you practice your designing skills.

Mockplus is a popular prototyping tool that helps designers create, preview, publish, cloud sync, and share a project with just one click. It is easy and quick to install and uses a drag and drop feature to create interactions.

3. Build an eye-catching portfolio

Online freelancing sites like Bawabba are useful in helping you showcase your skills to potential clients. When creating your profile, make sure that you include a clear introduction of yourself, a quality photo, and use lists to show more information. You should also not forget to leave your contact information and a list of your design work showcasing your skills and experience. If you do not have any projects, you can work on some web or mobile application prototypes and showcase them as your work. It is essential to include case studies in your UX design portfolio as it shows to clients how you solve problems, which is an important aspect of UX designers.

4. Improve your problem-solving skills

Your work as a designer will mostly revolve around solving problems. Problem-solving ability is a skill that you can acquire by getting yourself involved in various situations. Volunteering or taking a look at your life as well as that of your friend in an attempt to find pain points will help you build your problem-solving skills. Like any other skill, you must keep taking part in problem-solving situations to enhance your ability and become a better UX designer.

5. Establish Connections

Most UX jobs are not advertised on the traditional job sites, but they are shared on Twitter, Linkedin, and through referrals. You will increase your chances of getting a job by joining UX groups on LinkedIn. Once you join the group, do not make a mistake of asking for a job immediately. Instead, introduce yourself to the community and start getting involved in the community as you get to know them. It is easier to find a job once you have a relationship with other designers. Keep building your network even after finding a job for growth.

6. Apply for your first job or internship

When starting your UX designing career, you need a place where you can learn from experienced UX designers and work on the design projects from the initial concept to the end product. The best workplace for beginner designers should offer an opportunity to work on a variety of platforms as well as on various parts of the design process.

Conclusion

If you follow the above steps, you will find landing your first UX job easier. Freelance graphic designers in Dubai can have a successful career as UX designers as long as they are willing to build on their UX skills and problem-solving ability.

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Top 4 Brand Campaign Trends Every Digital Marketer Should Know 

Top 4 Brand Campaign Trends Every Digital Marketer Should Know 

Many freelancers in Dubai aim to carve out a niche through various online platforms. They seek to create brands that a consumer can easily connect to. The precedence has led to the emergence of several brand campaign initiatives. A brand campaign has the sole purpose of creating a brand through communication. The information availed to the consumer in the course of the campaign targets to sway them towards the brand. 

Details like, the best that the brand has to offer or what makes it stand out above the rest helps customers differentiate between the business and its competition, thereby placing the brand at a different level. The main objective behind all this information is to give the brand a higher value of recognition that enables the consumer to attribute certain features and achievements along with it. A brand campaign is ideally to enlighten the customer about the product’s benefits and nurture trust between the consumer and the company. Several tactics are put in place to propagate brand awareness. 

However, before commencing on the engagement of any sort, it is essential to identify and know your target audience and what a majority of your customers prefer as far as your product is concerned. In short, develop a buyer persona that will enable you to identify your areas of improvement. It will also give you the correct message to help in the making of your campaign. Consider the below to help you set up a successful brand campaign.

4 Best Brand Campaign Trends In 2020

A top brand is usually associated with numerous efforts they have placed in marketing. There are, however, several things to consider before starting a social media campaign. Knowing how frequently to post an advert is one of the key factors to consider. Below are some of the best tendencies for branding. 

1. Turning Bad Reviews To Success Stories

Many companies do not like the sound of negative comments. They prefer to focus on positives and ignore criticisms. Most brands keep confiding in themselves that they are the best there is in the market despite the bad reviews from some unhappy consumers. They tend to think of the bad reviews as a minority that is hard to satisfy. However, more importantly, to learn is that bad reviews inform about a customers’ experience while interacting with your products and services. The reviews give valuable information that may help you improve your product or provide an alternate, boost consumer involvement, and launch fresh advanced solutions. Consider these reviews to gain more market control.

2. Aiming for SERP position zero

Getting the first spot ranking in search results is no longer a question of who has spent more on digital marketing platforms. The emergence of voice search has seen many consumers tilting towards vocal command searches for products and services. The precedence has seen many businesses striving on how to own Google’s position zero.   To achieve position zero, you need to be in the featured snippets section, which by far has overtaken the top-ranking search results in the SEO world. More brands are now aiming for the featured snippets section with the guidance of an expert digital marketer in Dubai.

3. Giving a unique solution

Due to the growing demand for products and services, many companies have emerged. As a result, the market has flooded with different brands offering similar products. This has led to stiff competition which has seen some businesses making losses and eventually closing shop. It is advisable to profile your competition’s products and service delivery then look at where they fail short of customer’s expectations. Then address these needs by providing answers to where they fail. Track your progress to evaluate if indeed your campaign is gaining traction.

4. Engage in philanthropic activities

There are always social or environmental problems in the offing more often than not. Many consumers are championing awareness campaigns to help address impacts generated due to social or environmental degradation. It goes without saying that amidst these efforts, they also expect brands to join in the campaigns. It has become increasingly crucial for a brand to take a stand on matters that affect their customers directly. However, the notion that most brands do it for public records is resonating with most people. So, it is advisable then that a brand engages in a cause that impacts its consumers directly or that affects its business processes. The efforts channeled towards the cause has to be relevant to the business to achieve a social impact.  

Conclusion

Brand campaigns are essential to keep a business afloat. Customers tend to associate with a product that they regularly interact with. When building a brand campaign, it is vital to figure out the sites where you can easily find your target customers. Place advertisements on platforms that are frequented by the customers. Putting campaigns on all sites might end up becoming expensive and in the long run, fail to achieve the expected results. It is advisable to enlist the services of a professional freelance digital marketer in the UAE to help you put up a successful brand campaign.  

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Myth or Reality – 6 Accounting Misconceptions You Should Know About

Myth or Reality – 6 Accounting Misconceptions You Should Know About

If you start talking with friends or relatives about your intention to become an accountant in Dubai, you will likely get some people to talk about accounting misconceptions. Like every industry, it is not everything that people talk bout accounting and accountants is true. Accounting is a highly rewarding career that is in high demand, as every business and person can benefit from an accountant’s skills. Whether it is to prepare tax files, calculate profits, or get financial management tips, an accountant should come in handy for businesses struggling with financial statements. However, you should not give much attention to misconceptions as believing the myths can keep you from growing. In this article, we will help you differentiate the myths from reality.

6 Common Accounting Myths and Misconceptions Explained

1. You must be great with mathematics to be an accountant

Most people believe that you must be great with numbers and figures to become an accountant. Although an accountant’s work is always displayed in figures and numbers, you do not need to have exceptional computational skills to be an accountant. Matrices, functions, and trigonometry are not problems that you will encounter in your work. Instead, you only need to be comfortable working with numbers. You will fall in love with accounting if you are proficient at subtracting, adding, and basic algebra. You will less likely compute figures manually thanks to the presence of web-based accounting tools that make accounting less tasking. Instead, you need a good knowledge of accounting rules and classification to succeed as an accountant in Dubai.

2. Accounting is boring

Although some tasks are dull and monotonous, accounting is not downright dull, especially for those who work in leadership positions. In today’s business world, an accountant is a strategic partner involved in the day-to-day running of a business. A top accountant should help the company in other financial aspects, such as interpreting financial statements and helping make better financial decisions. There are several top accountancy courses every accountant should learn to fit in the modern accounting industry and gain an added advantage. The modern accountant should have additional skills like financial management, to stand out among competitors.

3. Accounting is about numbers

Although it is true that accountants mostly work with numbers, there is much to accounting than crunching figures. Debit and credit are not everything you will do as an accountant. The best accountants should have good writing and/oratory skills to help get their point across without jargon and terminology. In the modern integrated business world, you should be able to relate with other people, whether clients or colleagues from other departments who do not understand accounting. An accountant should communicate effectively with others, support business decision-making, and make sense of the numbers.

4. Accountants work excessively long hours

If you have an accountant as a friend or a relative, you may have heard them talk about working late at night or long hours to meet the deadline. Although that could be somewhat true, it is necessary to note that it depends on your role and the company you are working for. Specific roles such as auditing and taxation may require you to work long hours during peak seasons to meet deadlines. It also depends on the tasks that you have to complete. Accounting is just like any other job, but you should expect occasional long hours during busy seasons.

5. All accountants can do taxes

All accountants have a basic understanding of taxation, but that does not mean every accountant can do tax returns. Taxation is one of the accounting specialties that one can pursue. Others include management accounting, financial accounting, and auditing services. Every accounting field entails different responsibilities and tasks, and thus, you are using the services of the right expert. Auditors may have a general understanding of taxes, but that does not make them experts, and they may not be able to advise you on how to file your income taxes. If taxation is not what you want to do, you should specialize in other areas of accounting.

6. Small businesses do not need accountants

Most small business entrepreneurs tend to be solo workers multitasking on different roles, including financial management. Since they do not have extensive financial records to deal with, most small business entrepreneurs do not find it worthy of hiring an accountant. However, the reality is that every entrepreneur can benefit from hiring an accountant. An accountant keeps all your financial records neat, letting you know how your business is progressing, including the taxes that you owe the government. If you feel that you can afford an internal accountant, you should contract a freelance accountant to perform regular accounting tasks. The cost will depend on the tasks and the amount of financial data present.

Conclusion

Differentiating between myths and reality can help you build a satisfying career as an accountant in Dubai. Accounting is not boring, and you should not be a mathematician to have a successful accounting career. Modern accountants take advantage of the available accounting tools to make jobs less tedious and inventive.

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Friday, May 29, 2020

3 Brilliant Steps Graphic Designers Can Adopt to Design Sales That Convert in 2020

3 Brilliant Steps Graphic Designers Can Adopt to Design Sales That Convert in 2020

Internet wars for quality and well-paying clients are real. For a freelance graphic designer in Dubai, the battle is not just about internet traffic but converting the website visitors into customers. These simple steps will end the frustrations and provide a guideline on how to build a loyal clientele. Useful websites will attract the target population and convert the traffic to customers creating a stable career devoid of anxiety, frustrations, unstable, and low paying disloyal customers. This will create an invisible pathway/sales funnel from the entry point to the predetermined end of buying the service. A purchase funnel is a three-step process made up of creating awareness, nurturing the visitors, and the ultimate conversion. Below is a breakdown of the process. 

1. Creating Awareness (Top of the Funnel)

Top of the funnel is the discovery stage of the website. The awareness should be made very persuasive and promising, leaving no room for a second thought. At this stage, the information is made available in strategic places like social media posts and blog posts. It is also important to create content that the audience craves. The information should include short-cuts/links leading to details on the website. The freelance graphic designer from Dubai should make the top funnel widest as it forms the catchment area of potential clients.

2. Nurturing the Visitors (Middle of the Funnel)

The designer should make the middle of the funnel narrower than the top because of the decreasing population from passersby to interested parties.  It’s the buildup stage where there will be an establishment of a relationship with the customer. Here, the customer knows what they are looking for. Below are seven steps guidelines of the nurturing process.

a. Find the client’s problem

The designer ought to understand the services the potential clients want. This part of the funnel should demonstrate the solutions to the issues of the customers. The designer should display the unique services on offer and explanations on how the services address the client’s passion, interest, fears, worries, and desires. 

b. Craft an offer

Crafting an offer is enhancing the initial request to marry the client’s persona. The designer adds free baits to distract the customers from going for any other similar offer. The bait should be persuasive and preferably free or at a small consideration.

c. Conversion tool

The designer should introduce another offer to persuade customers to buy high valued service. The proposal provides a platform to gain the necessary trust from the client. The conversion tool will build familiarity and friendship and ease the decision-making process on the part of the client.

d. Lead magnet

The designer should share crucial information on services on offer in exchange for ideal customer contact details. The data can be about special skills and expertise in addressing the customer’s problems and helps build trust. The lead magnet should be killer short, easy to understand, precise, valuable, and providing answers to questions. This information should be appealing and consumable.

e. Website landing pages

The designer should have this page focus all the attention on the visitor to avoid any possible distractions, thus maximizing the conversions. It should be a buildup from the lead magnate and also a platform to express gratitude to potential customers for accepting the offer and sharing confidential information.

f. Drive customers to the website 

This is the traffic building stage. Building traffic requires time though there is still an option of buying the traffic. In order to build traffic, the designer should know how to choose the right social media platforms to market their content in order to reach a larger audience. 

g.  Autopilot mails

The mails help customers who take a lot of time to make the buy decision. They are auto-generated with links to the signup process. 

3. Conversion (Bottom of the Funnel)

Conversion is the final stage of the sales funnel, and the graphic designer should ensure it’s the narrowest. The bottom of the funnel is the presentation stage of the already accepted offer and leads to the signing up process. Here, the freelance graphic designer in Dubai should design sign up links with social media accounts or create a sign-up process from scratch. The sign-up process should be simplified by providing dropdowns with simple popular options to save the customer time and make the process friendly and standard. The signing up should open up to the services and the respective prices. It should also be crystal clear and self-explanatory to avoid unnecessary inquiries. The mode of delivery and payment should be precise. The designer should be open to the possibility of customers placing erroneous bids, and cancellation procedures should be visible to avoid getting the customer trapped. A free, transparent system will give customers the confidence to go through the system without fear of being trapped.

Conclusion 

Designing a persuasive sales funnel is quite simple. However, the devil is in the process and details. One stage leads to another, and the integration creates synergy. Overlooking any stage of the process can lead to frustrating results. Employing the skills of a qualified, affordable freelance graphic designer in Dubai can help you create sales that convert.

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5 Accounting Tips To Help Business Navigate The Difficult Times With Better Finances Management

5 Accounting Tips To Help Business Navigate The Difficult Times With Better Finances Management

COVID 19 has seen companies change their tact from growth to survival in 2020. Businesses are adopting different measures, including laying down staff to survive the hardship brought about by Coronavirus. Failure to adopt new ways of working is leading to the closure of businesses as a result of reduced cash flow. However, companies struggling to survive the epidemic can enjoy a new lease of life by hiring a qualified freelance accountant in Dubai to ensure better management of finances. The accountants are multi-skilled professionals, and you only need to find the right person for the job. The qualities to consider before outsourcing accounting services include:

  • Expertise
  • Personality
  • Advice
  • Cost
  • Availability

Hiring the right accountant for your company will not only help your business survive the pandemic, but it will give your business a platform to grow. Although most companies are focusing on survival tactics at this moment, an accountant can help relook at your financial situation to unlock growth opportunities. Businesses that had adopted sound financial management in the good times are less likely to be pushed to the breaking point by COVID 19 as they have a stable financial outlook. However, it is never too late to start using the services of an accountant.

In this guide, we highlight the important accounting tips every business should implement for better management of finances during the hard times.

5 Accounting Tips To Help Business Navigate The Difficult Times With Better Finances Management

1. Use accounting software

You will likely miss some aspects of your financial situation with manual processes. Receipts can be misplaced, making it difficult to follow up on past situations. Furthermore, accounting software arranges everything neatly giving you a broad scope of your financial data. For example, reviewing your past year’s expenses can be hectic with a manual process as you may have to deal with several files. However, you only need to sort data to find everything you need with accounting software. A business using accounting software can have bigger data ranging back several years for a broader financial analysis. Using the best web-based accounting tools improves the accuracy of your data. It further eliminates paper filing making your business environmentally friendly.

2. Stay on top of your financial deadlines

Some people make a habit of paying their bills when they get a reminder or get the utility services discontinued. Failure to remain up to date on your bills can eat to your savings due to late fees or added interest. You should always stay on top of your deadlines. Knowing in advance when your bills are due gives you adequate time to reorganize your finances, ensuring that you do miss a payment. Furthermore, it gives you time and control to seek alternatives if your business cannot raise the needed amount on time. For example, talking to a creditor before the due date can lead to an extension without attracting a fine.

3. Understand your expenses and income

The best entrepreneurs are always checking their numbers. You should be able to tell the amount on your account, the sales you have made, and the stocks you hold on every working day. Your business is doomed to fail if you do not have a good understanding of your expenses. A top manager should tell the monthly expenses a company incurs on any given month. Make it a habit to track all your receipts, including restaurant bills, utilities, and groceries. You also need to tell all your expected monthly income. If the expenses are more than the income, you should revise the costs to avoid the business running on a negative.

4. Keep business and personal funds separate

Most solo entrepreneurs make a mistake of using a single account for business and personal needs. It is important to separate personal and business funds as it makes it easy to track profitability, reconcile your books, and monitor spending. You are less likely to withdraw money for leisure and other unplanned expenses from a business account if you have separate accounts, ensuring better management of your finances.

5. Create a budget

A budget helps avoid ad hoc spending. It also keeps you focused on your revenue goals by limiting the amount that you can spend on certain things. A budget also gives an insight into the amount of revenue you expect to receive at a given period. You may further need to look at your debts. Ensure that your due debts are included in your budget to have a better understanding of your finances.

Conclusion

The success and growth of your business depend on how well you manage your finances. A professional accountant in Dubai can help you prepare for the bad times by ensuring that you are always on top of your finances. Keep in mind that every financial decision you make will have a significant impact on your business cash flow. An accountant will help bring forth how you are spending money, giving you an idea of areas that you can reduce expenses for a stronger financial position.

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